Biz Kid$ is a national financial literacy initiative that teaches kids about money and business. The overall objective of Biz Kid$ is to engage young people and help them develop life skills in the areas of financial literacy and entrepreneurship. The initiative includes an Emmy award winning television series, free classroom curriculum, outreach activities, and a website targeting kids 9 – 16 years old. It is the first national public television series promoting financial education for elementary through high school students and was created by the same team that produced “Bill Nye the Science Guy”.

Each Biz Kid$ episode shows kids how to make and manage money. To keep young viewers engaged, the series includes a fast-paced mix of direct education delivered by young actors, sketch comedies, and stories featuring real life young entrepreneurs. Biz Kid$ used the power of television to teach students how to use credit wisely and reinforces the importance of budgeting, saving, and giving back to the community.

Credit Union Funded & Branded
A coalition of over 300 credit unions and affiliates from across the country have helped exclusively fund Biz Kid$. This collective body has contributed over $14 million towards the show’s production, website, curriculum development, and outreach.

All 65 episodes begin and end with an underwriting credit reminding viewers that: “Production funding for Biz Kid$ is provided by America’s Credit Unions, where people are worth more than money.” Downloadable collateral materials also recognize America’s Credit Unions, helping draw the brand link between credit unions and the national underwriting sponsorship of Biz Kid$.

National Endowment for Financial Education (NEFE)
NEFE is a foundation dedicated to helping Americans gain financial literacy skills. The foundation particularly focuses on reaching the underserved. One of its programs is focused on youth financial literacy. Through the High School Financial Planning Program, teachers are provided with a six-unit program to provide teens with a greater understanding of and ability to manage their personal finances. The program uses games, simulations, case studies, and interactive exercises to provide hands-on experience for students to test and apply the financial principles and concepts being taught. 

There is also a web-based resource directed at high school students, which they can access on their own, and provides information on understanding credit, budgeting, spending wisely, etc.

The ultimate goal of CA Jump$tart is to integrate personal finance into the K-12 math curriculum in California. The coalition serves as an awareness and networking group, bringing together other groups working to improve youth financial literacy. It also sponsors a Pre-Service Teachers program, aimed at college students training to become teachers. This program introduces personal finance concepts to teachers, encouraging them to teach financial literacy in their classrooms once employed.