The Richard Myles Johnson Foundation, established in 1958 as the California Filene Foundation, provides financial education resources for credit unions in California and Nevada. When we speak of Generation X, Generation Y, Millennials, etc., we use it as a way to identify age and consumer patterns. One thing we know from past Bite of Reality sessions and the recent Great Recession, is the need for financial education, hence Generation Finance. Its needs are simple, money and finance information for everyday living.
Never has there been more of a need to reach our members with vital decision-making information than now. The RMJ Foundation and its' hallmark program, Bite of Reality, target Generation Finance with much needed information and context. There's a great need to inform consumers who may never have understood the value of a credit union or what a credit union is. Bite of Reality gets your credit union in front of the Generation Finance demographic. It provides solid financial education, such as car buying, home buying, and budgeting, using experiential learning.
Funding financial education programs is a positive public advocacy tool, and helps credit unions fulfill their mission of serving the underserved.